Tips for a Successful Logo

A logo is designed to register immediate recognition with consumers, it should be unique. Uniqueness of a logo is necessary to avoid confusion among the target consumer. In a competitive market, it is uniqueness that helps a brand stand apart from the rest.

Four important design elements when it comes to brand identities. Iconic logos are:

  1. Memorable
  2. Effective without color
  3. Scalable i.e. work when just an inch in size
  4. Relevant to the industry in question

Point one is important because if you can’t describe what a logo looks like then how will you be able to remember it? Create consumer recognition. This is seen in the Nike swoosh, Mickey Mouse's head with the black circles, the shell of the Shell oil company and the golden arches of McDonalds to name a few..

Point number two is important because color is secondary to the shape and form. If the mark doesn't work in black only, no amount of color will rescue it.

Point number three is vital for collateral, such as office stationery (pens, pin badges etc.)—all those little things that can easily be overlooked.

Lastly, point number four the design must be relevant for the business it identifies. This is accomplished through in depth research into the industry involved, and helps to differentiate from closely associated competitors.


These are few of the logos I have created.